Following the success of the Annam Gourmet Health Lab concept, Annam Gourmet continues to promote healthy living with the launch of the “Curating Wellness” campaign this April. The initiative offers a series of promotions and interactive experiences, reinforcing the brand’s commitment to helping customers pursue a modern yet science-based approach to nutrition and wellness.
According to the World Health Organization (WHO), interest in healthy lifestyles has increased by over 30% in the past decade, with a growing shift towards organic, low-sugar, and nutrient-dense foods. A 2023 Statista survey also showed that over 60% of consumers are willing to spend more on health-conscious products.
As part of this trend, Annam Gourmet’s Health Lab plays a central role. Designed as a dedicated wellness corner, Annam Gourmet Health Lab offers a wide range of products tailored for specific needs such as diabetes, obesity, lactose intolerance, and sports nutrition. Customers can enjoy discounts of up to 25% on selected Annam Gourmet Health Lab items throughout the campaign period.
One notable feature is the interactive LCD screen, which allows customers to browse and select products based on personal health goals—whether it’s low-sugar items, high-protein options, or foods supporting digestive health. This is part of Annam Gourmet’s strategy to personalize the shopping experience while making nutritional knowledge more accessible.
To make the campaign more engaging, Annam Gourmet is also introducing the Wellness Photobooth at Saigon Centre and Estella locations. Visitors can check in, receive random gifts, and share their moments on social media using the hashtag #AnnamGourmetCuratingWellness.
During the campaign, each purchase will come with a complimentary recipe leaflet featuring nutritious and easy-to-prepare meals. These recipes are curated to support a balanced diet and encourage healthier eating habits at home.
More than just a retail space, Annam Gourmet Health Lab is positioned as a long-term companion on the journey to better health. With the motto “Empowering Your Health, Enhancing Your Life”, the initiative focuses on delivering high-quality, certified products that meet a variety of dietary requirements, including gluten-free, lactose-free, low-sodium, and organic food.
By combining modern retail technology with up-to-date nutritional trends, Annam Gourmet helps customers make informed choices for a balanced, sustainable lifestyle.
Customers are invited to visit Annam Gourmet this April to explore Annam Gourmet Health Lab, take part in the Curating Wellness campaign, and discover new ways to live healthier—stylishly and scientifically.
