FROM KITCHEN TO HEART: ANNAM GOURMET SPREADS LOVE WITH VIETNAM CHILDREN’S FUND

With a desire to build a compassionate, sustainable, and responsible consumer community, Annam Gourmet launches a meaningful fundraising campaign in collaboration with the Vietnam Children’s Fund Social Enterprise starting from July 2025. As the initiator and coordinator, Annam Gourmet will implement three donation methods across all stores nationwide, enabling every customer to contribute to the lives of underprivileged children.

 

  1. Apron sales donation:
    Annam Gourmet will donate 10,000 VND from each apron sold directly to the fund supporting pediatric cancer patients via the “Vòng Tay Ấm” (KARE) program.
  2. In-store donation boxes:
    All Annam Gourmet stores are equipped with permanent donation boxes, making it easy for customers to contribute directly to children in need.
  3. Paper bag return – 2,000 VND donation:
    For each Annam Gourmet paper bag returned by customers, 2,000 VND will be donated to the fund on behalf of the customer – promoting responsible and eco-friendly shopping behavior.

 

All Annam Gourmet stores are equipped with permanent donation boxes, making it easy for customers to contribute directly to children in need.

Small Acts – Big Impacts

“We believe that every meal and every act of consumption – whether it’s buying an apron, reusing a paper bag, or placing a hand on the donation box – can become a loving gesture of compassion. When customers walk alongside Annam Gourmet, they are not only choosing a refined lifestyle, but also helping to nurture a kinder and more sustainable community,” shared a representative from Annam Gourmet.

 

Signing ceremony between Annam Gourmet and the Vietnam Children’s Fund

Accompanying the program are touching images of children in pediatric hospitals passionately painting and crafting – seemingly simple moments that reflect their strength and desire for love and care.

Joining Hands for a Brighter Future

The campaign not only engages customers but also garners support from influential individuals in the women entrepreneur community, artists, and culinary professionals. This is a model that exemplifies the integration of business and social responsibility, contributing to a more humane and sustainable consumer culture.

 

About Vietnam Children’s Fund Social Enterprise

Vietnam Children’s Fund (VCF SE) was established to bridge gaps in connecting resources for children, women, and vulnerable communities in Vietnam. The organization runs medical and educational programs to generate lasting community impact, addressing urgent social challenges and creating opportunities for collective healing and meaningful support.

VCF SE collaborates with partners to implement corporate and individual social responsibility initiatives, aiming to achieve long-term impact through improved healthcare and education. According to Article 10 of the 2020 Vietnam Enterprise Law, a social enterprise is defined as a business formed with the primary goal of solving social or environmental issues for the benefit of the community.

VCF SE has worked with many long-term, trusted partners such as Ngo Thanh Van, Jun Pham, My Tam, Vinamilk, and Vietnam Airlines. Learn more about their work at:  https://vietnamchildrensfund.com/en/all-updates/